Your new favourite copywriter
I followed my lifelong love for language and the written word through an English & Media degree from the University of Canterbury in New Zealand. I was a budding journalist, and soon got my break writing for The Press, one of NZ’s largest papers.
Writing features was fun, but inside I knew I wasn’t going to be a career journalist.
Because what I really love is to write punchy, uptempo copy that’s designed to persuade.
Now, as an experienced website copywriter and content writer living in Melbourne, I’ve created compelling web content for big brands like SEEK, digital agencies like Butterfly, and small businesses and entrepreneurs across a range of industries.
My clients love working with me because I’m friendly, transparent and responsive. But you don’t to need take my word for it — have a look at my client testimonials.
Along with my hybrid Brit/Kiwi accent, and an underlying commitment to high quality work, I’ll also bring with me:
Copywriting, Content Strategy & SEO services
More than ‘just’ being a copywriter, I can help your business shoot up the Google ladder, grow organic traffic and get more enquiries.
Content Audits & Strategy
Going by the seat of your pants isn’t the way to fly when it comes to publishing content online. A content strategy is the bedrock of success. But before we create your unique roadmap, we’ll need to do a quick audit of your existing content to get the lie of the land.
Keyword Research
Keyword research now is about more than just stuffing a load of keywords on your page and hoping for the best. It’s about understanding your audience and finding the topics and queries most relevant to them, at each stage of the marketing funnel. And I’ve got the tools and know-how to do that, quickly and reliably.
Natural language and high value content
Google’s algorithm updates are frequent, but the focus on quality, user-centric content is one ranking factor that remains front and centre. I write SEO-optimised content that’s packed with value and made to please humans and search engines alike.
Drop me a line today to schedule a free discovery call.
“Give us your best writer look“, they said…
“We engaged George to help us write an emotive script for a corporate stakeholder audience. He understood the brief and our vision, quickly returning us an emotive script that became the backbone of the video piece, with both us and the client very happy with the outcome.”