About Me

About Me

Crafting messages that resonate

I founded my business to help your business communicate more effectively. You're excellent at what you do — you just need help showing it. That's where I come in.

As an experienced SEO copywriter and communications specialist, I've created content for major brands like SEEK, agencies like Impressive Digital and Butterfly, and small businesses across a broad variety of industries. I thrive on translating your offering into clear, persuasive messaging that feels right for your audience.

My value is in demonstrating your value without sounding slimey or 'salesy'. Your customers will feel informed and confident about choosing you.

Ready to showcase what makes your business great? Let's talk.

Copywriting, Content Strategy & SEO services

More than ‘just’ being a copywriter, I can help your business shoot up the Google ladder, grow organic conversions and get more business.

  • Content Audits & Strategy

    • Going by the seat of your pants isn’t the way to fly when it comes to publishing content online. A content strategy is the bedrock of success. But before we create your unique roadmap, we’ll need to do a quick audit of your existing content to get the lie of the land.

  • Keyword Research

    • Keyword research now is about more than just stuffing a load of keywords on your page and hoping for the best. It’s about understanding your audience and finding the topics and queries most relevant to them, at each stage of the marketing funnel. And I’ve got the tools and know-how to do that, quickly and reliably.

  • Natural language and high value content

    • Google’s algorithm updates are frequent, but the focus on quality, user-centric content is one ranking factor that remains front and centre. I write SEO-optimised content that’s packed with value and made to please humans and search engines alike.

Drop me a line today to schedule a free discovery call.

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We engaged George to help us write an emotive script for a corporate stakeholder audience. He understood the brief and our vision, quickly returning us an emotive script that became the backbone of the video piece, with both us and the client very happy with the outcome.
— Tait Oosthuizen, Creative Director | Light Years Agency