Digital Marketing Services
Make your website your hardest working salesperson.
SEO services
Sustainably grow your business online.
Search Engine Optimisation (SEO) is the process of ensuring your website ranks highly when people search for industry-relevant terms.
What’s included?
SEO Keyword Research & Mapping
Complete SEO Audits (site health and performance)
On-Page Optimisation (metadata, headings, internal linking)
Competitor Analysis (content gap)
Local SEO (Google Business Profile optimisation, local citations and keyword targeting)
Reporting & Ongoing Optimisation
Packages can be tailored to your budget. No lock-in contracts.
CLIENT TESTIMONIAL
“We worked with George on a content refresh as part of our new website build. He conducted a full content audit and helped us ensure our updated content was SEO friendly, which was something we hadn’t done before. George’s content was always clearly structured and delivered in a timely manner. I would definitely recommend his services.”
— Lydia San, Brand Manager, MILKLAB
FAQ
Who are your SEO services for?
I help businesses improve their online performance with tailored SEO services. I also provide overflow or additional resource capability for marketing agencies in New Zealand and Australia.
What about AI visibility?
Search is changing. Now, we optimise not only for Google but for AI citations in ChatGPT and more. While the game is evolving, many of the same rules apply: being a known entity (being mentioned on high-authority websites and publications) and creating structured, engaging, factual content will help your business get more AI mentions. But that takes resources, time and expertise — which I can provide.
What specific and measurable benefits does SEO offer?
More qualified traffic, more leads, increased brand recognition and insights into what your customers are actually seeking.
How long until we see results?
Quick fixes to site optimisations can have near-immediate positive effects. Increasing rankings for competitive keywords usually takes 3-6 months of consistent work.
How does your SEO process work?
Using industry-leading tools (Ahrefs is my tool of choice for keyword research), I identify the most commercially valuable and releant keywords for your business.
From there, I follow a two-pronged approach:
Technical SEO: ensuring your site is error-free, fast and crawlable
On-page SEO: optimising your content and metadata so it ranks
I also ensure your website content is engaging (worth reading/watching), correctly structured for human and AI discoverability, and naturally integrated with your overall marketing strategy.
PPC Services
Get yourself found quickly and win more business.
Pay-per-click advertising puts you at the top of Google’s SERP (Search Engine Results Page) with immediate effect. I run cost-effective PPC campaigns that target the right searches and turn clicks into enquiries.
What’s included:
Google Ads campaign setup and management
Search campaigns
PPC audits and fixes
Ad copywriting & A/B testing
Landing page creation/optimisation
Transparent reporting
FAQ
How much should our business budget for PPC?
This depends on the competitiveness of your industry. For small businesses, even $500-1000 per month in ad spend can be effective. Highly competitive industries such as law and financial services with higher cost-per-click (CPC) typically require bigger investments.
Do you only manage Google Ads?
Yes. While Meta and LinkedIn campaigns are right for some brands, I specialise in helping businesses find customers via Google.
Copywriting services
Inspire connections and conversions.
Great copy is at the heart of every compelling message. it boosts your SEO and makes your ads persuasive. I write engaging, human content that resonates with your audience and drives action. You won’t get any AI slop when you work with me.
What’s included:
Website and landing page copy
Articles and long-form content
Ad concepts and copy
Email newsletters
Case studies and brand storytelling
FAQ
Do you work with agencies?
Absolutely. I provide white-label support for agencies needing overflow capacity or who just “can’t say no” to taking on a new client even when resources are stretched to the max.