SEO, Copywriting & Strategy Portfolio
Website: HunterMoss
I’ve worked extensively with this incredible brand at the intersection of luxury travel and motoring. Delivering everything from SEO audits, landing pages, regular reports and more. Improving rankings while telling the brand story in a captivating and unique way were key to the initial brief.
huntermoss.com
Website: MILKLAB
This collaborative project with Dot the I and SIXGUN delivered a fresh high-performance website for Aussie plant-based milk legends, MILKLAB.
milklabco.com
Landing Pages: Masseuse Massage
I wrote some landing pages as part of a project for Melbourne SEO agency Studiohawk. I wrote a series of local landing pages for their client which helped them to rank on page 1 of Google for highly valuable local search terms.
masseusemassage.com.au/pages/massage-chairs-sydney
Website: Anderson Hand Therapy
Hamish Anderson is a leading Hand Therapist who helps elite athletes recover quickly and get back to performing at their best — and the guy or gal on the street, too. I wrote the copy for his new site which was a collaboration with the awesome brand agency, Dot the I.
andersonhandtherapy.com.au
Website: GrantHelper
Steve Dowling is a renowned Australian grant consultant — helping businesses to win government funding that can really move the needle. I delivered the SEO strategy and copywriting as part of GrantHelper’s new website build.
granthelper.com.au
SEO Website Copy: Impress!ve Digital
I took on this monster SEO copywriting project for top Melbourne agency, Impressive Digital, and delivered hundreds of pages of website copy over the course of several months for one of their enterprise clients in the tools industry. I also charged up my power tools-trivia game along the way, too.
impressive.com.au
Website Content: SEEK
Part of my extensive contribution to Seek’s Career Guide resource, which helps ‘seekers’ at any stage of their career find their dream role or transition into a new industry. This page is for aspiring Brand Ambassadors.
This was a large project spanning many months and hundreds pages of website copy.
seek.com.au/career-advice/
Website Copy: Ducati
This set of mini travel guides I wrote for Ducati’s Adventures campaign helps motorcycle lovers to explore Australia’s far reaches in style.
ducati.com/au/en/ducati-adventures
News Publications
Feature Article: The Press
I was once an aspiring journalist. This feature article saw me get to know a youth orchestra in Christchurch, New Zealand after the devastating earthquake in 2012. I got the front cover and centre-page spread in this edition of the GO magazine in The Press, one of New Zealand’s biggest newspapers.
stuff.co.nz/the-press
Blog Copywriting
Sustainable Event Planning: Perfect Events
I wrote this guide to sustainable event management on behalf of Studiohawk agency for Melbourne event planners, Perfect Events. It’s pretty comprehensive!
How Wine is Made: Austin’s Wines
Want to discover more about wine making? Check out this blog I wrote for top SEO agency, StudioHawk, and Austin’s wines.
Guide to Paint: AJ Blunt Painting Contractors
Learn about the wide and wonderful world of paint (there’s a lot to know …) in this blog I wrote for AJ Blunt painting contractors in Adelaide.
Aussie Travel Experiences: ANZCRO
Check out some of Australia’s most unmissable travel experiences in this insider’s guide to exploring the ‘lucky country’.
NZ Wine Guide: Just New Zealand Holidays
A longer blog post on a great subject: the wonderful world of New Zealand wine.
Accomodation Guide: Relaxing Journeys
I found some of the quirkiest accommodation NZ has to offer for this piece for this popular NZ tour operator.