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What is SEO copywriting?

As your SEO copywriter, I plan and create optimised content that ranks. Basically, this means I combine the creative writing skills of a copywriter with data, to publish content that improves your website’s performance in the search engines. This in turn brings you more traffic, increases your brand visibility, and can generate enquiries and sales for your business.

How does the process work?

After using industry-leading SEO tools to discover the most valuable and relevant keywords for your business, I strategically weave them into your website content.

I also take great care to make sure that your web pages tell a story, are unique and conversational — and never sound robotic. I’ve trudged my way through enough generic, boring content to know that people will simply click off the page if it’s not interesting.

My SEO copywriting services include:

SEO Keyword Research
Web page copywriting
Content and SEO Audits

Blog article copywriting
Video script copywriting
Case study copywriting
And much more!

CLIENT TESTIMONIAL

“We worked with George on one of our enterprise clients that requires a large amount of content every month. George picked up our (extensive, somewhat intimidating) content brief on day one and got right to work- delivering quality website copy like clockwork every week.

Our client never requested any amendments to his work! We wouldn’t hesitate to recommend him to anyone requiring a reliable, talented SEO copywriter.”
— Catie Hungerford, Client Services Officer, Impressive Digital

Keyword Research service

I deliver detailed keyword research reports that outline your website’s ideal commercial (money-making) and informational (content) keywords, and shows you where and how they should be used — all presented in a clean, simple to understand format.

What’s included?

1x detailed Keyword Research spreadsheet
Keyword mapping recommendations
1x 30-minute briefing call

Web copywriting and copy editing

I have heaps of experience creating engaging content for different industries and audiences. I can also take your existing content, improve and finesse it — quickly and fuss-free.

Check out my portfolio for a small selection of samples, or get in touch if you’d like to see something specific.

CLIENT TESTIMONIAL

George has become our go-to content writer over the last few years. He’s always willing to help out whenever we need, never missing a deadline and providing content of the highest standard. It’s a joy to work with him.
Emma Leipold, Digital Content Author, SEEK Learning

Content & SEO Audits

A content audit is one of the foundational steps on which any work on an existing website should be based. It provides the ‘lie of the land’ and is usually one of the the primary services I’ll suggest if you decide you’d like to work with me.

I’ll audit all of your existing content and provide tailored recommendations to ensure your site flows and ranks as well as it should.

What’s included?

1x Content Audit spreadsheet
1x Insights document
Tailored recommendations
1x 60-minute workshop session
1x short briefing call

SEO Reports

My detailed SEO reports cover your website’s health and performance in all the key areas of SEO, including content, keywords and rankings, plus insights into your top competitors and actionable recommendations.

So, if you want to know how your website is performing and see what your competitors are up to in the online world, this is the only report you need to uncover your opportunities for growth and receive custom tactics to outrank your competitors.

What’s included?

1x SEO Presentation (Google Slides/MS Powerpoint)
No BS, easy-to-understand recommendations and action items
1x 60-minute discussion call
Available monthly, quarterly or bi-annually

(For best results, this service requires provision of access to your Google Search Console and Google Analytics accounts for your SEO data).

SEO Competitor Research

Want to know how your competitors are getting on with their SEO efforts? Where the opportunities lie for you? What have your competitors missed that you can take advantage of? I’ll find out for you, using data from industry-leading SEO tools.

AI Content Editor

We’ve entered a new era, one where generative AI tools such as ChatGPT can write, and they can do a pretty good job of specific tasks. They are impressive tools and they’re here to stay.

But! There is an important caveat: a tool is still just a tool, even if it is an impressive shiny one.

A tool can’t look at the bigger picture. Or pick your brain for crucial details, or contemplate feedback, or think outside of its box and be truly creative.

So, if you want to use AI tools, but also want content that:

Is unique …
Is bursting with valuable insights …
Perfectly matches your brand voice and style …
Is carefully fact-checked …
You can publish with full confidence and peace of mind …

(And you really should want all of those things ☝️) … well, that’s where you need a human — to give a steer, to verify facts, to add insight and personality, to make your content stand out and to protect your reputation! … And to do it all quickly and efficiently. Get in touch with me today to learn more.

SEO Strategy

Are you the type to plan ahead? Like the sound of a detailed, actionable strategy that eoncompasses all of the above? Send me an enquiry today about putting together a custom SEO strategy for your organisation.