Fortem Resources

 

Creating a Digital Presence

 
 
Typing on laptop | Melbourne Copywriter George Norris

The Brief

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“I’ve got no online footprint”

Tip runs a young company who were in need of an online presence and a clear voice for their brand. Tip was also working to secure a big contract, and wasn’t happy with the state of his current pitch.

The problem?

Operating in the mining sector, Tip wanted to break free of the outdated thinking and processes that riddled the industry. His competitors’ brands were all focussed on themselves, rather than the client. Tip wanted people to know his company were different.


Cogs | Melbourne Content Writer George Norris

The Solution

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Standing out from the crowd

  1. A value proposition to highlight their differentiators

  2. A site packed with crisp, concise copy that’s approachable and trustworthy

  3. A shiny new pitch deck for use in presentations

  4. A mobile-friendly website that encourages visitors to make contact

Homepage | Content Writer Melbourne

The Outcome

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Big contracts and happy investors

I delivered Tip a completely revamped pitch deck that ensured he got his big contract. It also received glowing feedback from his investors.

The goal of the website was to encourage contact, so I used a lot of active language combined with call-to-actions and easily-filled contact forms.

Tip especially loves the tagline: Going the Extra Mile. I thought it was the perfect way to make this brand distinct from their competitors. See the testimonial here.

Ready to make your brand stand out?